Senior Assistant Manager / Manager, Corporate Communications

About the role

This role sits within the department's External and Media Relations unit and develops and implements media publicity and engagement initiatives across multiple institutions, platforms and channels to promote the institution's brand objectives.

Key responsibilities

• Media relations and brand building: develop media cultivation and pitching strategies, build relationships with local media and clinical leaders, monitor mainstream and social media around the clock, prepare quarterly media analysis and KPI reports, and work with hospital spokespersons on media queries
• Prepare a media toolkit such as press releases, factsheets and infographics
• Crisis communications and reputation management: anticipate reputational risks, advise senior management on sensitive matters, coordinate messages with stakeholders, maintain crisis SOPs and support emergency preparedness and business continuity plans
• Social media and content creation: run Facebook, Instagram, TikTok, LinkedIn and Twitter, create medically accurate video and static content, manage content calendars and community engagement, and report on social media metrics

Required profile

• Bachelor's degree in any discipline, preferably in Communications or Journalism
• 6 to 8 years of relevant experience in media and crisis communications in a mid to large organisation
• Good networks with key local media institutions
• Excellent written and oral communication, storytelling and people relations skills; able to engage senior management
• Ability to work under pressure, tight deadlines and after-hours crisis responses

Required skills

• Understanding of social media trends and use of social media management tools and analytics platforms
• Canva for producing organic content such as infographics
• Adobe Premiere Pro or CapCut for post-production (an advantage)