Senior Associate, Global Communications (Content)

About the role

Secretlab is an international ergonomic chair and desk brand with over 3 million users worldwide, headquartered in Singapore. This role sits in a marketing communications team responsible for globally distributed branded content that generates 1-2 million daily impressions on social media. You will strategize and craft content across core products and partnership collaborations, reaching a global audience of 3 million daily.

Key responsibilities

• Build and drive Secretlab's content strategy to deliver targeted content to a global audience
• Craft compelling narratives and maintain consistent brand messaging across all channels
• Maintain communication plans covering trending topics, seasonal events, brand campaigns and news
• Develop content strategies aligned with business goals and guide junior team members
• Work with production teams to plan content flows for brand showcases, shopping live streams and video podcasts
• Support sales and EDM campaigns with the CRM Digital Marketing team
• Monitor, analyze and report on KPIs to adjust marketing communications
• Stay updated on industry trends and competitor activity

Required profile

• Bachelor's degree or equivalent in English, Journalism, Marketing or Communications
• At least 3 years' experience in marketing communications or content marketing, preferably with performance marketing
• Knowledge of pop culture, current events and/or gaming and esports
• Ability to explain complex technology topics clearly to non-technical audiences

Required skills

• Tactical copywriting and storytelling
• Core social platforms: Facebook, X, Instagram, YouTube, LinkedIn, TikTok, Discord and Twitch
• Excellent writing, editing and proofreading
• Customer journey and full-funnel marketing understanding (bonus)
• Paid social advertising experience (bonus)