Senior Associate, Media Planning, APAC

About the role

WPP Media is hiring a Senior Associate, Media Planning, APAC for a major FMCG beauty client. You will own the day-to-day execution of paid social (Meta, TikTok and more) and commerce media (retail media and marketplace advertising), turning approved media plans into live campaigns and turning data into clear insights. You will work closely with the manager and the brand, e-commerce, creative and platform teams.

Key responsibilities

• Social: set up and launch campaigns in Meta, TikTok and similar platforms based on approved media plans, including structure, objectives, budgets, audiences, placements, creatives, URLs and tracking
• Run pre-launch quality checks and implement approved campaign changes such as creative swaps, budget updates and audience or placement changes
• Monitor campaign delivery, spend and pacing, and escalate delivery issues promptly
• Pull platform data, maintain campaign trackers and reporting, and analyse results against objectives and previous performance
• Track platform updates, new ad formats and best practices, and support approved A/B tests and creative reviews
• Commerce: launch and run retail media and marketplace campaigns, including product launches, promotions and seasonal events
• Review performance by platform, campaign, ad format and product, and prepare regular reports on metrics such as impressions, reach, clicks, spend, attributed sales, ROAS and ACOS
• Coordinate with e-commerce, brand and platform teams on inputs, assets, budgets and timelines

Required profile

• 2-4 years of experience in paid social, digital media or e-commerce advertising
• Strong understanding of campaign setup, audience targeting, budgets, bidding, pacing and tracking
• Ability to interpret campaign performance, identify trends and highlight optimisation opportunities
• Strong attention to detail, communication, coordination and time management
• Proactive, analytical and eager to learn evolving media platforms and advertising trends

Required skills

• Hands-on experience with Meta Ads Manager and TikTok Ads Manager, including CPA/CPAS and Smart+ campaigns where applicable
• Familiarity with Amazon Ads is an advantage
• Proficiency in Excel/Google Sheets for data analysis, campaign tracking and reporting

What we offer

• Hybrid approach, with teams in the office around four days a week
• Competitive medical, group retirement, vision and dental insurance, and significant paid time off
• Preferential partner discounts and employee mental health awareness days