Senior Campaign Executive

About the role

Fifth Ring is looking for a Senior Campaign Executive to support the planning, execution and optimisation of integrated digital marketing campaigns for B2B clients across local, regional and international markets. The role focuses on hands-on management and optimisation of paid LinkedIn campaigns, alongside SEO/SEM activity and CRM-led campaigns. As experience grows, you will take increasing ownership of campaigns and smaller client accounts.

Key responsibilities

• Plan, build, manage and optimise LinkedIn campaigns, including audience targeting, budget management, testing and performance optimisation
• Work with the campaign team on the strategic planning and execution of digital campaigns, focusing on LinkedIn, paid search and SEO/SEM
• Support CRM and marketing automation campaigns, including email marketing, lead nurturing, segmentation, workflow management and performance reporting
• Monitor performance across channels and identify opportunities to improve engagement, conversion and ROI
• Use LinkedIn Campaign Manager, Google Ads, GA4 and Google Tag Manager to analyse and optimise campaigns
• Develop and present campaign performance reports with clear insights and recommendations
• Carry out audience, competitor and industry research and maintain accurate campaign plans so deliverables are completed on time and to standard
• Deliver campaigns within agreed budgets, follow Fifth Ring systems and quality standards, and share campaign learning with colleagues

Required profile

• Eligible to work in Singapore
• Experience working in digital marketing
• Understanding of campaign KPIs and ability to turn performance data into actionable recommendations
• Experience undertaking audience and buyer persona research
• Desirable: experience managing integrated campaigns across multiple markets, Meta Ads Manager, content marketing, strong presentation skills, database management and data quality experience

Required skills

• Essential: hands-on LinkedIn campaign management with LinkedIn Campaign Manager, audience targeting, budget management and performance analysis
• SEO/SEM: paid search campaigns in Google Ads, SEO principles, keyword research, GA4 and Google Tag Manager; familiarity with Google Search Console, SEMrush or Ahrefs is a plus
• CRM: hands-on experience with a CRM such as HubSpot, marketing automation, email marketing, lead nurturing, segmentation and workflow management

To apply, follow the online application process and submit a CV and cover letter; the closing date for applications is 24 November at noon.