Senior Digital Marketing Lead

About the role

NTI Nanofilm, a global nanotechnology solutions company listed on the Singapore Exchange, is looking for a Senior Digital Marketing Lead to lead and evolve its global digital marketing ecosystem. The role centres on the corporate website and digital channels to strengthen brand leadership, digital discoverability, customer engagement and business opportunity generation, covering web experience, SEO/AEO, paid media, social channels, digital content, analytics, marketing technology and emerging generative and agentic AI.

Key responsibilities

• Own and continuously optimise the corporate website and digital properties, including structure, UX, content, conversion pathways, functionality and performance.
• Lead website enhancement, localisation and market expansion projects with internal stakeholders, developers, agencies and technology partners.
• Develop and run SEO and AEO strategies across Google, Microsoft Bing, AI-powered search and market-specific search ecosystems.
• Manage social channels (LinkedIn, Facebook, Instagram, YouTube) and create digital campaign, social, image and video assets with tools such as Canva and Adobe Creative Cloud.
• Explore and implement emerging AI and marketing technologies, including generative AI, agentic AI, programmatic SEO and automation.
• Plan and run paid campaigns on Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, Meta and YouTube.
• Manage HubSpot and related marketing technology for segmentation, lead capture, nurturing, workflows, CRM handover and campaign tracking.
• Set up digital KPI frameworks using GA4, Google Search Console, Google Tag Manager, Bing Webmaster Tools, HubSpot and platform analytics, and support events digitally.

Required profile

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Information Systems or a related field.
• Minimum 8 years of relevant experience in digital marketing, website management, SEO/AEO, digital content or marketing technology; 8+ years preferred with end-to-end ownership, ideally in B2B.
• Proven experience managing corporate or B2B website redesigns, migrations, launches or optimisation across multiple markets.
• Strong research, analytical, writing and editing skills, and strong project management and communication skills.
• Comfortable working on-site Monday to Friday.

Required skills

• SEO and AEO, with hands-on CMS experience (WordPress preferred) and HTML/CSS knowledge advantageous.
• Paid media: Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, Meta Ads Manager, YouTube.
• Analytics and web performance tools: GA4, Google Search Console, Google Tag Manager, Bing Webmaster Tools, HubSpot.
• Social media management and digital asset creation with Canva, Adobe Creative Cloud, Adobe Illustrator, Photoshop, Premiere Pro.
• Experience with China's digital ecosystem (Baidu, WeChat/Tencent) and Chinese multilingual web experience is a strong advantage.