Senior Director, Head of Consumer Communications APAC

About the role

We are looking for a forward‑thinking Senior Director of Consumer Communications to shape how Match Group brands appear in culture across Asia. This strategic role goes beyond traditional PR, focusing on cultural relevance, conversation, and deep connections with Gen Z and young millennial users.

Key responsibilities

• Define and evolve the cultural narrative for Tinder and other Match Group brands across APAC, ensuring resonance with Gen Z and young millennials.
• Translate brand strategy into storylines that travel across earned, social, creator, and entertainment ecosystems.
• Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations.
• Design communications strategies that start in social‑first formats such as short‑form video, podcasts, niche communities, and emerging platforms.
• Build and nurture relationships with creators, cultural commentators, podcast hosts, community leaders, and entertainment IP.
• Lead modern earned‑media efforts, integrating traditional journalist outreach with digital extensions and measuring impact beyond volume.
• Oversee reputation and issues management with a real‑time, cross‑platform lens (TikTok, Reddit, X, etc.).

Required profile

• Senior leadership experience in consumer communications, PR, or brand storytelling, preferably within the APAC region.
• Deep understanding of Gen Z media consumption habits and emerging digital communities.
• Proven ability to craft culturally resonant narratives and drive conversation across multiple platforms.
• Strong partnership skills with marketing, social, and brand teams to ensure narrative cohesion.
• Experience managing crisis communications in fast‑moving, multi‑platform environments.

Required skills