Senior Director, Regional Marketing, Asia Pacific

About the role

The Senior Director, Regional Marketing, Asia Pacific leads marketing for the full ACUVUE Vision Care portfolio (Clear and Beauty lenses) across Asia Pacific excluding Japan. Reporting to the Vice President, Vision Care, Asia Pacific, the role scales the portfolio by building the category, recruiting new wearers, strengthening brand equity, delivering successful launches and raising marketing effectiveness, while ensuring APAC needs shape global strategy. It is a people-leader position within the APAC leadership team.

Key responsibilities

• Define the APAC marketing strategy and brand plans for the Vision Care portfolio, with choices by market, consumer segment, occasion and channel, and investment guided by evidence and expected return.
• Build consumer insight and category-building models that turn interest into professional fitting and sustained wear, and turn regional and local data into actionable business insight.
• Strengthen ACUVUE trust and give each franchise (Clear daily disposable, reusable, astigmatism, multifocal and Beauty) a clear role by market, balancing brand building with demand generation.
• Represent APAC in global strategic marketing and R&D, translating consumer and eye care professional insight into product requirements and influencing the innovation pipeline and launch sequencing.
• Lead new product introductions and regional launches end to end, with claims and evidence plans built early with Medical Affairs and Regulatory Affairs.
• Partner with Professional Education, Medical Affairs and Sales to strengthen ECP recommendation, and with key accounts, optical retailers and e-commerce platforms to win at the point of purchase.
• Connect media, creators, KOLs, retail, marketplaces, social and live commerce and CRM into one wearer journey, using experimentation, marketing-mix modelling and responsible use of AI.
• Partner with market General Managers and local teams on market-specific growth plans, and own the regional marketing budget and agency ecosystem.
• Lead, coach and develop the regional marketing team, raise marketing capability across markets and ensure compliance with Regulatory, Medical, Legal, Privacy, Health Care Compliance, Finance and Supply Chain.

Required profile

• Bachelor's degree in marketing, business, economics or a related discipline; an MBA or other advanced degree is preferred.
• Minimum 15 years of progressive experience in marketing, commercial leadership or general management in a consumer-led or consumer healthcare business, including at least 8 years of people leadership.
• Proven record of leading category, brand or business growth across multiple Asia Pacific markets, including regional or global roles in a multinational organisation.
• Demonstrated marketing leadership in a fast-moving, trend-led consumer category, with strong commercial and financial acumen.
• Ability to lead through influence in a complex global matrix organisation, with strong communication and stakeholder-management skills.
• Regional and international travel is required.

Preferred qualifications

• Experience in a professionally recommended or regulated category such as medical devices, dermatology or consumer health, including building claims and evidence plans for launches.
• Vision care experience is an advantage but not essential.
• Experience in category creation, consumer lifecycle management and the practical application of AI in marketing.