Senior Executive, Corporate and Marketing Communications (SEAA)

About the role

Shangri-La Group is looking for an experienced marketing and communications professional to lead integrated regional campaigns and communications initiatives that strengthen brand positioning, deepen consumer engagement and support the Group's commercial priorities. The role brings together campaign ideation, creative storytelling and strategic communications, working closely with regional and HQ teams, Area teams, hotels and external agencies.

Key responsibilities

• Develop and execute regional communications and PR strategies, and proactively identify media opportunities and story angles
• Oversee regional press materials, media pitches, announcements and leadership messaging, and build relationships with regional media, influencers and industry stakeholders
• Support issues and crisis communications, including holding statements and stakeholder messaging, with HQ
• Champion storytelling around destinations, culture, culinary offerings, wellness and sustainability, and give creative direction and editorial guidance to regional content
• Conceptualise regional campaigns, turn consumer insights and trends into campaign concepts, and work with internal teams and agencies to deliver creative executions
• Partner with Performance Marketing, Area teams and hotels on campaign extensions, and monitor campaign effectiveness and learnings
• Provide campaign toolkits and communications resources to support local market implementation

Required profile

• Degree in Marketing, Communications, Public Relations, Journalism or a related discipline
• At least 5 to 7 years' experience in integrated marketing, campaign development, brand communications and/or PR, preferably in hospitality, travel, lifestyle or consumer-facing industries
• Proven ability to develop original campaign ideas and translate them into creative concepts and integrated activations
• Project management and stakeholder management skills, able to manage multiple initiatives across markets

Required skills

• Storytelling, editorial and content development, with excellent written and verbal communication
• Understanding of the media landscape, digital platforms, influencer engagement and integrated communications
• Ability to connect creative thinking with business and brand objectives