Senior Executive / Manager, Digital Communications (Corporate & LMP Channels)

About the role

The Senior Executive / Manager, Digital Communications (Corporate, Internal Comms & LMP Channels) drives the strategy, day-to-day management and growth of NTUC's corporate digital channels, its internal communications channel and assigned Labour Member of Parliament (LMP) social media accounts. The role works closely with the SG Comms Office, LMP offices, HR, Campaigns, Editorial, Media Relations, business units, platform partners and agencies to turn communications priorities into channel plans and content that strengthen reach, followership, engagement and worker outreach.

Key responsibilities

• Develop and maintain channel strategies for corporate web and social media channels and assigned LMP accounts, own content calendars and publishing cadences, and audit channels against their objectives, voice and audience.
• Plan, coordinate and publish content for key moments, priorities and events, and support day-to-day internal communications content development.
• Develop content plans and creative briefs, draft, review and optimise content, and coordinate with Editorial and production on copy, visuals and videos.
• Support social posting and community management, and turn campaign priorities into channel execution plans and owned-channel amplification.
• Act as point of contact for corporate channel matters and platform partnerships, and coordinate with agencies and vendors on deliverables, timelines, budgets and procurement.
• Monitor channel metrics such as reach, followership, engagement, traffic and sentiment, maintain dashboards and prepare regular performance reports.
• Develop integrated, end-to-end campaign plans across corporate, internal and LMP channels, coordinating owned, earned, shared and paid touchpoints.

Required profile

• Degree in Communications, Marketing Communications or a related discipline, with 5-7 years' relevant experience in digital communications, corporate channels and/or social media.
• Excellent written and spoken English, with sound editorial judgement and the ability to adapt content for different audiences.
• Proficiency in a mother tongue, spoken and written, is an added advantage.
• Strong stakeholder and project management skills, able to coordinate across teams, agencies and vendors and work to tight deadlines.

Required skills

• Strong knowledge of major social media platforms, channel planning, content operations and analytics.
• Content creation and editing, campaign planning and performance reporting.