Senior Executive, Marketing (Social Media)

About the role

A creative, driven Senior Executive is sought to shape the brand's voice on social media and engage consumers across Singapore, building lasting brand affinity. The role suits someone passionate about social media trends, content creation and influencer marketing, who thrives in a fast-paced, agile environment. It requires a minimum of 3 years of experience managing social media accounts and influencer marketing programmes.

Key responsibilities

• Translate the social media strategy into actionable plans and drive execution aligned with business goals and timelines.
• Identify and engage creators, negotiate terms, manage briefings and deliverables, and track campaign performance and ROI.
• Conceptualise and produce content across platforms, including filming and editing as needed.
• Stay up to date with social media trends, tools and best practices.
• Manage and grow online communities, responding to comments and messages promptly and professionally.
• Track, analyse and report on social media performance to make data-driven decisions.
• Work with marketing, product and sales teams to keep a consistent brand voice.
• Plan and run social media campaigns end-to-end, including paid promotions, and adapt tactics quickly to performance data.

Required profile

• Minimum of 3 years of experience managing social media accounts, preferably for consumer brands.
• Prior experience in influencer marketing, including sourcing, negotiation and campaign management, is preferred.
• Deep, up-to-date knowledge of social media platforms (Instagram, TikTok, LinkedIn, Facebook, etc.).
• Experience in the Singapore market is highly preferred.

Required skills

• Familiarity with paid social advertising platforms such as Meta Ads Manager and TikTok Ads Manager is a plus.
• Proficiency with social media management and analytics tools.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and manage multiple projects at once.
• Hands-on photo/video editing (e.g. CapCut, Adobe) is a big plus.