Senior Manager / Assistant Director, Communications & Branding

About the role

Frasers Property Singapore is looking for a Senior Manager / Assistant Director, Communications & Branding to shape and strengthen the group's reputation, brand equity and stakeholder engagement across its retail, commercial, residential and mixed-use portfolio. Reporting to the Deputy Director, Communications & Branding, the role leads integrated communications, branding and engagement strategies, advises management on enterprise-wide branding, drives visual storytelling through photography and videography, and leads employee engagement and community investment initiatives.

Key responsibilities

• Develop and implement integrated communications and branding strategies across the retail, commercial, residential and corporate portfolios.
• Create and oversee corporate, brand and thought leadership content, keeping messaging and storytelling consistent.
• Support crisis communications planning and response, including stakeholder communications and key messages.
• Manage employee communications and engagement, including collaboration with the People & Culture team.
• Partner with business units to build brand strategies and narratives using visual and multimedia content.
• Lead community investment initiatives in Singapore through partnerships, employee volunteerism, philanthropy, sponsorships and thought leadership.
• Oversee external agencies, vendors and consultants delivering branding, communications and engagement programmes.

Required profile

• Degree in Communications, Public Relations, Journalism or a related discipline.
• Preferably 10-15 years of experience in corporate communications, marketing communications and/or branding.
• Proven track record of building and managing brands at an enterprise level.
• Experience in a listed company environment and understanding of SGX disclosure requirements and corporate governance preferred.
• Experience in real estate or lifestyle industries is an advantage.

Required skills

• Strong understanding of brand strategy, brand governance and reputation management.
• Experience leading integrated communications and branding campaigns across multiple stakeholder groups.
• Visual storytelling, content strategy and management of photography, videography and multimedia productions.
• Excellent written, verbal and presentation skills, with strong stakeholder management and influencing abilities.
• Leadership, project management and agency management capabilities in a fast-paced environment.