Senior Manager, Growth (User Acquisition, Creative, Martech, Measurement)

About the role

Crypto.com is looking for a Senior Manager, Growth to sit at the intersection of user acquisition, creative strategy, martech and measurement. You will own the day-to-day performance of the paid user acquisition (UA) program across all channels and markets, while leading three sub-functions (creative, martech and measurement) that currently sit with senior leadership. The role works directly with agency partners, product teams, data science and platform representatives (Meta, Google, Apple).

Key responsibilities

• User acquisition operations: set the weekly rhythm for paid UA spend, pacing and optimisation across Meta, Google, Apple Search, programmatic DSPs, affiliates and regional platforms; manage the performance agency relationship and drive channel-level optimisation using CAC, CPFT, pLTV ROAS and lower-funnel metrics.
• Lead go-to-market execution for new products and markets, build the weekly trading deck and present performance to VP and C-level stakeholders.
• Monitor competitors (Sensor Tower, app store rankings, ad intelligence) and prioritise markets based on localisation, payment rails and channel mix.
• Creative strategy: own the creative learning agenda, brief the agency and UGC creators, expand beyond static display to UGC video, social-native content and AI-assisted production, and coordinate brand and content teams on shoots and assets.
• Martech: act as the growth team's point of contact for tracking, attribution and signal infrastructure; partner with the martech lead on event instrumentation, pixels, CAPI builds and deep links; own relationships with Google gTech, Meta measurement partners and AppsFlyer; prepare martech readiness for launches.
• Measurement: own the attribution framework and measurement plans for each product line, build conversion feedback loops (Google Ads click ID, Meta CAPI, Apple SKAN/AdAttributionKit), validate pLTV models with data science, scope incrementality testing and marketing mix modelling, reconcile agency and Tableau data and normalise reporting across currencies and markets.

Required profile

• 5+ years in performance marketing or growth, owning paid UA budgets across Meta, Google, Apple Search and at least one programmatic partner.
• Experience marketing trading or investing products and running paid UA across multiple international markets.
• Experience managing or partnering with a performance creative function.
• Strong communication skills and comfort with ambiguity and competing priorities.
• Crypto, trading, fintech or financial services experience strongly preferred.

Required skills

• Mobile measurement partners (AppsFlyer, Adjust, Branch) and server-to-server integrations.
• Meta CAPI, Google Ads S2S and attribution models (SKAN/AdAttributionKit, AEM eligibility).
• Tools mentioned include AppsFlyer, Segment, Firebase, Google Tag Manager, Meta CAPI, Impact and Tableau.