Senior Manager / Manager Communications & Marketing

About the role

GovTech, Singapore's lead agency for Smart Nation initiatives and public sector digital transformation, is looking for an experienced communications and marketing professional for its Communications & Marketing Group. You will lead end-to-end communications and marketing for a portfolio of digital products, platforms and services, developing campaigns, content, media engagement and outreach programmes that build awareness, strengthen GovTech's brand and support adoption of digital services.

Key responsibilities

• Develop and execute integrated communications and marketing plans that strengthen GovTech's brand and support awareness and adoption of digital products and services.
• Partner with product teams to turn technical concepts into clear messages, content and campaigns tailored to different audiences.
• Plan and run media engagement, including story development, media relations, publicity and spokesperson support.
• Plan, coordinate and deliver outreach programmes, events and engagement activities for public officers, citizens, businesses and industry partners.
• Identify and manage partnerships with agencies, industry stakeholders and community partners to extend campaign reach.
• Develop and coordinate content across digital platforms, social media, publications, speeches, presentations, videos and marketing collateral.
• Manage projects from planning through execution, including timelines, budgets, vendors and agencies.
• Monitor, analyse and report on campaign performance, media coverage and audience engagement to optimise results.
• Provide communications advice to stakeholders and support issues management and communications responses.

Required profile

• At least 3 to 5 years of relevant experience in communications, public relations, marketing or related fields.
• Proven experience planning and running integrated campaigns with measurable outcomes.
• Strong planning, project management and problem-solving skills, and the ability to manage several projects and priorities at once.
• Excellent writing, storytelling and presentation skills, and strong stakeholder management and collaboration skills.
• Experience using digital analytics tools and performance measurement platforms to evaluate campaign effectiveness.
• Familiarity with the technology sector, digital products or the public sector is an advantage.

What we offer

• A total rewards package with leave benefits and employee wellness programmes.
• Flexible work arrangements, subject to the job role.