Senior Marketing Associate

About the role

DigiFT is a regulated exchange for tokenizing, issuing, distributing and trading institutional-grade real-world assets, licensed in Singapore and regulated in Hong Kong. Its marketing team is Singapore-based, lean and high-output, covering content, communications, events, executive thought leadership, demand generation, sales enablement and paid media. The Senior Marketing Associate reports to the Marketing Director, works closely with research, product and business development teams, and takes ownership of day-to-day execution in a small team.

Key responsibilities

• Content strategy and execution: run the content calendar across social media, community channels and the company blog, and produce and edit LinkedIn posts, newsletters, product updates, event write-ups and campaign copy
• Thought leadership: support the Marketing Director on research, drafting and editing, and repurpose content across channels
• Event marketing: own end-to-end side events and conference participation, including logistics, collateral, promotion, on-site coordination and post-event content; support flagship events such as the annual CAPITALX conference
• Communications and PR: support corporate communications and media relations, draft press releases and media briefings, monitor industry news, and execute email campaigns
• Sales enablement: produce pitch decks, one-pagers, factsheets and product briefs, and maintain marketing materials
• Paid media: support execution on selected campaigns within budgets and briefs
• Design and creative: produce social graphics, event assets and presentations, and brief and quality-check the Shenzhen design team or external vendors; manage video production with the existing freelancer
• Cross-functional collaboration: act as liaison between marketing, product, business development and compliance, manage inbound content requests and keep stakeholders updated on timelines

Required profile

• 2-4 years in content marketing, communications or a closely related role
• Strong, precise writing that calibrates tone and complexity for institutional investors and industry peers
• Genuine interest in capital markets and willingness to learn quickly
• Event marketing experience supporting logistics, collateral or on-site coordination
• Comfortable in a fast-paced, hands-on small team
• Preferred: background in asset management, institutional finance or capital markets; familiarity with RWA or tokenization; Mandarin proficiency

Required skills

• AI tools for research, drafting and ideation (e.g. ChatGPT, Claude, Perplexity, Notion AI)
• Canva or equivalent design tool

What we offer

• Visibility across the organization and regular exposure to senior leadership and the founding team
• A regulated, credible platform with dual regulation across Singapore and Hong Kong
• Small team with high ownership and direct impact of your work