Senior Marketing Executive

About the role

This position is for a Senior Marketing Executive who develops and executes marketing strategies and oversees brand development. The role covers digital channels such as TikTok and live commerce, content strategy, campaign planning and team leadership.

Key responsibilities

• Develop and execute marketing strategies and annual marketing plans aligned with company objectives and brand positioning.
• Oversee brand development so that identity, messaging and visuals are consistent across online and offline touchpoints.
• Conduct market research and analyse consumer insights, industry trends and competitor activity to recommend improvements.
• Formulate content strategies and give creative direction for social media, EDMs, WhatsApp/WATI messaging and other owned channels.
• Coordinate TikTok and live commerce operations, including scheduling, logistics, promotional content and end-to-end execution.
• Plan and oversee integrated campaigns, product launches, seasonal promotions and special initiatives.
• Lead, guide and mentor the marketing team, and give feedback to keep campaign quality high.
• Analyse campaign performance and key metrics, prepare regular reports and propose optimisation strategies.
• Manage marketing budgets, internal resources, external agencies, vendors and partners to maximise ROI.
• Plan and run marketing events, roadshows, brand activations and collaborations, and handle ad-hoc projects as assigned.

Required profile

• Diploma or degree in Marketing, Communications, Business or a related discipline.
• Minimum 3 years of relevant marketing experience, preferably in retail, beauty, skincare, lifestyle or consumer brands.
• Proven track record of end-to-end marketing strategies and integrated campaigns.
• Prior experience leading, mentoring or coordinating marketing teams and external vendors or agencies.
• Strong analytical, project management, budget handling and communication skills; able to work independently in a fast-paced environment.

Required skills

• Digital marketing, social media growth, content strategy and brand management.
• TikTok and live commerce coordination.
• CRM communication tools such as EDMs and WATI/WhatsApp Business.

To apply, send a copy of your resume to the recruiter by email. Only shortlisted candidates will be notified.