Senior Marketing Manager - Institutional Investors

About the role

This role leads institutional marketing for a financial services firm, driving awareness, consideration and conversion among institutional investors. It combines brand positioning, thought leadership, event representation and digital lead nurturing, working closely with Sales and Business Development.

Key responsibilities

• Develop and execute an institutional marketing strategy that drives awareness, consideration and conversion among institutional investors.
• Craft brand narratives that turn complex concepts into value propositions for sophisticated, risk-aware clients.
• Position the company and its executives as industry leaders, overseeing white papers, research reports, op-eds and blog posts.
• Represent the firm at high-profile conferences, roundtables and proprietary events, including panel speaking, moderating and leading client dinners.
• Oversee institutional-grade collateral such as pitch decks, fact sheets and case studies, and manage communications with the financial press.
• Work with the growth team so digital channels (LinkedIn, X, newsletter) target and nurture institutional leads.
• Collaborate with Sales and Business Development to align campaigns with pipeline goals and equip them with the tools they need to close deals.

Required profile

• 8+ years of marketing experience, with a significant portion in financial services (investment banking, asset management, fintech) and at least 2 years in Web3 / crypto / blockchain.
• Proven track record marketing to institutional or accredited investors, including their compliance needs and investment theses.
• Bachelor's degree required; MBA or CFA is a significant advantage.
• Established network in the institutional investment community is a strong plus.

Required skills

• Deep understanding of blockchain, DeFi protocols, staking, custody and the digital asset ecosystem.
• Outstanding written and verbal communication in English and Mandarin, able to simplify complex technical topics.
• Executive presence to represent the company with C-level executives and fund managers.