Senior Marketing Specialist

About the role

Enclustra, a Zurich-headquartered company developing FPGA-based electronic modules, IP solutions and engineering services, is strengthening its team in Singapore with a Senior Marketing Specialist. The role translates the global marketing strategy into actionable initiatives across channels and markets, covering product marketing, digital marketing, demand generation, brand and communications.

Key responsibilities

• Translate the global marketing strategy into planning, coordination and execution across channels and markets
• Develop product messaging, value propositions and competitive differentiation for FPGA and SoC modules, System-on-Modules, IP cores and FPGA design services
• Coordinate go-to-market activities and product launches with the Global Head of Marketing, Product Management, Engineering and Sales
• Create technical and application content such as presentations, website content, application notes, white papers, case studies and demonstrations
• Manage digital marketing, including website content and optimisation, SEO, social media, email marketing and online campaigns
• Run campaigns to generate qualified leads and work with Sales on lead follow-up
• Monitor market trends, customer needs and competitor activity
• Plan participation in trade fairs, conferences and webinars, and coordinate newsletters and PR
• Support sales teams with presentations, collateral and competitive materials
• Track campaign performance, website engagement and lead generation KPIs, and coordinate projects, budgets and external agencies

Required profile

• Degree in Marketing, Business Administration, Communications, Engineering or a related field
• Approximately 5-8 years of marketing experience, preferably in a B2B technology company, managing initiatives independently
• Experience in the semiconductor, FPGA, embedded computing, electronics or industrial technology sector; direct FPGA, SoC or embedded systems experience is an advantage
• Experience in an international B2B environment; familiarity with Asia, Europe and North America is an advantage
• Excellent written and spoken English

Required skills

• Technical marketing and product positioning, go-to-market planning and launches
• Digital marketing, SEO, content writing and lead generation
• Familiarity with marketing automation and CRM platforms is an advantage
• Project management, analytical thinking and cross-functional collaboration