Senior Media Manager

About the role

The Senior Media Manager leads integrated media strategy, campaign delivery and client servicing across a portfolio of key accounts. As the primary day-to-day strategic partner to clients, the role turns business objectives into media plans, oversees campaign execution, drives performance optimisation and ensures commercial accountability across media investments. It calls for strategic thinking, client leadership, media expertise, operational excellence and analytical problem-solving.

Key responsibilities

• Act as the main client contact, build trusted relationships, run business reviews and meetings, and turn business goals into measurable media objectives and KPIs.
• Develop full-funnel media strategies and create annual, quarterly and campaign-specific media plans, negotiating with media owners and technology partners.
• Oversee end-to-end campaign implementation across digital and integrated channels, coordinating activation, performance, analytics, creative and vendor teams.
• Monitor performance against KPIs, recommend optimisations and testing frameworks, and deliver post-campaign evaluations.
• Produce weekly, monthly, quarterly and campaign-end reports, turning data into clear stories for senior stakeholders.
• Manage media budgets, campaign pacing, invoicing and closeout, and review statements of work and media contracts.
• Lead and mentor planners, executives and activation teams, and collaborate across media, analytics, performance, creative, strategy and vendors.

Required profile

• Strong understanding of digital media planning and buying, with experience across paid social, search, programmatic, video, display and integrated media.
• Knowledge of audience targeting, attribution, measurement frameworks and performance optimisation.
• Excellent stakeholder management, presentation and consultative problem-solving skills; experience managing complex client relationships.
• Strong quantitative and analytical mindset, attention to detail and financial accuracy.
• Highly organised, able to manage multiple campaigns and stakeholders, and comfortable in a fast-paced agency environment.