Senior Public Relations Lead (TradFi x Web3)

About the role

BIT Group, a global digital asset financial services and infrastructure group headquartered in Singapore, is looking for a dynamic Senior Public Relations Manager at the intersection of traditional finance and Web3/crypto. The role suits someone who thrives in a fast-paced news cycle, with a strong network of Tier-1 financial and crypto media contacts and the ability to run high-tempo global communications strategies.

Key responsibilities

• Formulate and execute integrated global PR and communications strategies across Asia, Western and emerging markets
• Drive earned media outreach, rapid-response pitching and interview placements in legacy financial media (Bloomberg, Reuters, FT, WSJ, CNBC) and crypto outlets (CoinDesk, Cointelegraph, The Block)
• Lead major announcements, draft press releases, media briefings, FAQs, messaging matrices and ghostwritten thought leadership
• Run a high-frequency editorial calendar and anticipate macroeconomic, regulatory and crypto trends
• Oversee executive speaking programs, keynote and panel opportunities, and media inquiries
• Build relationships with crypto and financial KOLs and newsletter curators
• Work with Brand Marketing, Community, Events, Social Media, Content and Creative teams on coordinated campaigns
• Support brand partnership activations and lead media monitoring, sentiment tracking and crisis communications

Required profile

• 8-10+ years of PR and media relations experience, mixing top-tier agency work with in-house fintech, crypto exchange or brokerage roles
• Track record covering both traditional financial services and Web3/crypto ecosystems
• Verifiable portfolio of organic, non-paid placements with Tier-1 journalists and editors
• Experience managing KOLs and partnerships, and handling crisis and regulatory situations

Required skills

• Rapid drafting of press releases, Q&As, talking points and op-eds
• Newsjacking and media pitching
• Understanding of Tier-1 newsrooms, brokerage mechanics, trading, liquidity, blockchain infrastructure and digital asset compliance
• Media intelligence tools such as Meltwater, Cision and Brandwatch