Senior Regional Marketing Manager (APAC)

About the role

Coder, a platform for AI development infrastructure, is looking for a Senior Regional Marketing Manager for APAC. Based in Singapore, you will be the face of Coder's marketing in the region, running events, field, ABM and partner programs that turn the company's story into pipeline. You will set the regional plan and run it yourself, working closely with regional sales, partners and the global marketing team, and report to the Director of International Marketing.

Key responsibilities

• Own the APAC marketing plan end to end, from planning through execution and reporting, aligned to global strategy and regional sales priorities.
• Run in-person events such as platform engineering roundtables, developer meetups, executive dinners and conference presence, plus webinars where appropriate.
• Lead ABM programs for high-priority APAC accounts, partnering with sales to turn target account lists into pipeline.
• Plan and execute field marketing, including roadshows, customer and prospect programs and sales-aligned campaigns.
• Build and run partner marketing with alliances, resellers and channel partners, including co-branded campaigns and joint events.
• Localize campaign content and messaging with global marketing teams.
• Recommend and manage how the APAC budget is spent across events, vendors, agencies and sponsorships.
• Measure performance across attendance, engagement, influenced pipeline and sourced pipeline, and keep projects organized across multiple markets and time zones.

Required profile

• Located in Singapore; 10+ years of regional or field marketing experience, preferably in B2B technology or developer-focused companies.
• Experience launching or growing a marketing presence in APAC from a small base, owning the region as the primary marketer across events, field, ABM and partner marketing.
• Hands-on experience with account-based marketing, co-marketing with partners, regional budgets and working with sales leadership.
• Ability to travel 20% within the region.
• Bonus: experience marketing to developers, enterprise SaaS, cloud infrastructure, open source or developer tools; existing relationships with APAC partners or developer communities; fluency in one or more APAC languages besides English.

Required skills

• Familiarity with project management tools such as Asana or similar.
• Strong project management, written and verbal communication, and multitasking across time zones.
• Helpful: marketing automation, CRM or ABM platforms such as HubSpot, Salesforce, 6sense or HockeyStack.