Senior SEO & GEO Strategist

About the role

OOm is looking for a hands-on SEO/GEO Strategist who can independently manage client accounts, diagnose performance issues and turn insights into clear priorities. You will shape the strategy, work with the content, development and account management teams to implement it, and measure whether it delivers meaningful results.

Key responsibilities

• Own SEO and Generative Engine Optimisation (GEO) strategies, roadmaps and KPIs aligned with each client's business objectives.
• Analyse technical issues, search intent, content gaps and competitors to identify growth opportunities.
• Prioritise recommendations based on expected impact, effort and available resources.
• Take recommendations through implementation and validation with internal teams.
• Monitor rankings, organic traffic, visibility, leads and conversions, identify risks early and adjust underperforming strategies.
• Develop and test approaches for AI-powered search, and explain what works and what needs improvement.
• Communicate recommendations clearly and share practical knowledge with the team.

Required profile

• At least 5 years of hands-on SEO experience, preferably in a digital marketing agency, with proven experience independently managing multiple client accounts.
• Ability to turn data and audit findings into prioritised, actionable plans.
• Examples of campaigns you personally improved, including your decisions, implementation and measurable outcomes.
• Clear communication with technical and non-technical stakeholders and accountability for seeing work through.

Required skills

• Strong technical SEO, keyword research, on-page optimisation and content strategy.
• Practical experience with Google Search Console, Google Analytics and SEO auditing tools.
• Working knowledge of GEO and evolving search behaviour, supported by practical testing or application.
• Nice to have: hands-on CMS experience, basic HTML/CSS, broader understanding of paid media, content and social media.

What we offer

• Own your account strategies and see your decisions through to measurable results.
• Work alongside content, development and account management specialists on varied client challenges.
• Apply and test GEO approaches across client campaigns.
• Use OOm's in-house SEO/GEO tools and contribute ideas to improve its processes and capabilities.