SEO Specialist – AI-Powered Search

About the role

We are looking for an SEO Specialist who will lead the optimisation of our brands on traditional and AI‑powered search platforms. The role combines classic SEO techniques with emerging Generative Engine Optimisation (GEO) to boost visibility across tools such as Google AI Overviews and ChatGPT Search.

Key responsibilities

• Plan and execute keyword research, content calendars and on‑/off‑page optimisation for multiple brands.
• Drive GEO strategies to improve rankings on AI‑driven search interfaces.
• Serve as the primary liaison between internal marketing teams and the external SEO agency, ensuring strategic alignment.
• Monitor performance metrics, generate regular reports and refine tactics using the latest AI tools.
• Stay ahead of digital trends by testing new AI search features and incorporating insights into the SEO roadmap.

Required profile

• Bachelor’s degree in Marketing, Communications, Media or a related field.
• Minimum 3 years of professional SEO experience, preferably in the beauty or lifestyle sector.
• At least 1–2 years of hands‑on experience with Generative Engine Optimisation or AI‑powered search.
• Detail‑oriented with a strong eye for content quality and visual aesthetics that match beauty‑brand standards.
• Self‑motivated and passionate about digital marketing.

Required skills

• Proficiency with SEO tools such as SEMrush and Ahrefs.
• Experience using Google Analytics and Google Search Console.
• Familiarity with AI‑focused platforms like ChatGPT and AI Overview tools.