SEO Specialist

About the role

We are looking for a data‑driven SEO Specialist to boost our website’s visibility and organic traffic. The role involves crafting and executing SEO strategies, collaborating with marketing, content and development teams, and continuously improving search performance.

Key responsibilities

• Conduct keyword research to uncover high‑value search opportunities.
• Develop and implement SEO strategies that improve organic rankings.
• Optimize website content, metadata, headings, and internal linking structures.
• Monitor performance using SEO and analytics tools and report on key metrics.
• Perform technical SEO audits and recommend site improvements.
• Analyze competitors to identify gaps and new opportunities.
• Collaborate with content creators to ensure SEO‑friendly content.
• Manage off‑page SEO activities, including backlink building.
• Identify and resolve SEO issues affecting rankings and performance.
• Improve website structure, crawlability, and indexing efficiency.

Required profile

• Strong analytical thinking and attention to detail.
• Solid understanding of SEO principles and search engine algorithms.
• Proactive mindset with curiosity about algorithm updates.
• Ability to translate data insights into actionable strategies.

Required skills

• Keyword research.
• On‑page and off‑page optimization.
• Technical SEO analysis and audits.
• Use of SEO tools and analytics platforms.
• Competitor research.