Social Commerce Lead

About the role

The Social Commerce Lead supports the execution of Dyson Singapore's social commerce plans across content, affiliates, livestream, media and shop conversion activities. Working closely with the Senior Manager and cross-functional teams, the role coordinates channel activities, monitors performance, identifies optimisation opportunities and supports the delivery of commercial objectives within agreed brand and commercial guidelines.

Key responsibilities

• Develop and execute quarterly and monthly social commerce plans aligned with e-commerce and business objectives, and monitor performance against GMV, units, revenue and conversion targets.
• Own an integrated calendar covering launches, BAU content, affiliates, owned livestreams, paid activity and promotional moments, and coordinate weekly performance reviews.
• Partner with Sales on pricing, promotions, bundles, vouchers, stock allocation and shop mechanics, and with stakeholders to optimise investments across affiliate, content, livestream and paid activities.
• Lead workstreams: set the brief for the Social Commerce Content Specialist, partner with the Affiliate, Livestream and Category/GTM leads, and work with Social and Marketing teams on global assets, brand guardrails, local adaptation and paid-media amplification.
• Maintain performance reporting and run structured tests across content, offers, livestream formats, affiliate cohorts and media, scaling proven activity and stopping low-return activity.
• Escalate stock, pricing or profitability risks with quantified options and a recommended decision.

Required profile

• 4+ years of experience in ecommerce, marketplace, social commerce or digital sales, with direct ownership of a commercial target or P&L.
• Strong experience in TikTok Shop, Shopee or Lazada; platform name matters less than proven commercial accountability.
• Able to lead cross-functional teams through influence, make clear decisions and hold owners accountable.

Required skills

• Confidence with forecasting, promotional economics, product mix, conversion funnels and performance reporting.
• Strong understanding of content, affiliates, livestream and paid media as connected commerce levers.