Social Media Executive (Content Creation)

About the role

V Medical Aesthetics Group, a leading medical aesthetics group in Singapore and Malaysia, is looking for a Social Media Executive (Content Creation) to grow its brands' social media presence through engaging content. This is a hands-on role taking ideas from concept to execution, including filming, editing and publishing, while tracking performance to strengthen brand awareness and audience engagement.

Key responsibilities

• Stay up to date on social media trends and develop content ideas, scripts, captions and storyboards for social media and digital ads.
• Plan, film, edit and publish photo and video content across Instagram, Facebook, TikTok and XiaoHongShu (XHS).
• Propose campaign ideas and develop execution plans covering mechanics, budgets, timelines and implementation.
• Plan and maintain a content calendar for campaigns, promotions and events.
• Monitor performance, analyse engagement metrics and recommend improvements.
• Research competitors, industry trends and audience preferences.
• Keep content aligned with brand guidelines and maintain an organised library of digital assets.
• Support marketing initiatives and carry out ad-hoc duties.

Required profile

• Bachelor's degree in Marketing, Mass Communications, Digital Media or a related field.
• Bilingual in English and Mandarin, able to create content in both languages.
• 1-3 years of experience in social media, digital marketing or content creation preferred.
• Creative, proactive and resourceful, with a good eye for visual content and storytelling.
• Comfortable on camera when required; able to work independently and manage multiple priorities in a fast-paced environment.
• Experience or interest in the aesthetics, beauty, skincare or wellness industry is a plus.

Required skills

• Photography, videography and video editing with tools such as CapCut, Canva or Adobe Creative Suite.
• Familiarity with social media advertising and analytics tools such as Meta Business Suite and Meta Ads Manager.
• Knowledge of SEO and Google Analytics is an added advantage.

Applicants should submit a portfolio or examples of social media content they have personally created.