Social Media Lead

About the role

BIT (formerly Matrixport), a global digital asset financial services and infrastructure group headquartered in Singapore, is hiring a Social Media Lead. The role directs group-level social media strategy, channel governance and brand presence across BIT Group and its business units (Asset Management, Brokerage, Custody, Security, RWA/MatrixDock and Payments). It operates as a mid-office shared capability focused on enterprise authority, brand equity and institutional reputation, not on retail user acquisition or performance marketing.

Key responsibilities

• Oversee end-to-end corporate and multi-BU social media campaigns, from concept to launch, keeping brand alignment, tone of voice and visual consistency.
• Define, track and analyse brand and engagement KPIs such as institutional reach, engagement quality, sentiment and share of voice.
• Iterate and optimise social strategy based on performance data, market sentiment and industry shifts.
• Define the master social media strategy for the group, with distinct positioning and tailored narratives for each business unit.
• Act as the central social media partner to Business Unit Leads, Product Managers and Business Partners, turning B2B launches, partnerships and technical updates into social narratives.
• Elevate C-suite and leadership visibility on LinkedIn and other professional channels, ghostwriting thought leadership posts, panel highlights and commentary on regulation and macro trends.
• Coordinate with the Creative Hub, PR Leads and the Content Hub, and monitor industry conversations and brand sentiment while working with Legal, Compliance and PR on reputation risk.

Required profile

• 7-10+ years of progressive social media and brand communications experience, with at least 2+ years leading group-level or multi-brand initiatives.
• Proven B2B fintech, digital assets, institutional custody, asset management, capital markets or enterprise tech background, focused on enterprise reputation.
• Experience in a mid-office or shared-services model supporting several internal business units at once.
• Experience advising C-suite executives on personal branding, thought leadership and crisis communication.
• Ability to set and enforce social media guidelines, compliance workflows and brand safety policies.

Required skills

• Institutional social communications, especially executive positioning on LinkedIn and narrative building on X/Twitter and YouTube.
• Campaign setup, attribution modelling and social analytics dashboards.
• Working knowledge of digital asset custody, RWAs, tokenization, prime brokerage and payment rails.
• Understanding of financial promotions regulations and confidentiality standards.
• Enterprise listening and analytics tools such as Brandwatch, Sprout Social and Meltwater.
• Managing internal design and content teams to produce infographics, carousels and video snippets.