Social Media Manager

About the role

The Social Media Manager will lead the development and execution of our brand’s social media strategy across platforms such as Instagram, TikTok, LinkedIn, Facebook, and X (Twitter). You will be responsible for building brand awareness, driving engagement, and growing online communities through data‑driven content and campaigns.

Key responsibilities

• Plan, create, schedule, and publish content that aligns with brand voice and platform best practices.
• Monitor and analyze audience behavior, engagement metrics, and campaign performance to continuously optimize strategies.
• Stay up‑to‑date with digital trends, viral formats, and algorithm changes to maintain a competitive edge.
• Collaborate with marketing, design, and brand teams on integrated campaigns and product launches.
• Partner with influencers, content creators, and external partners to amplify reach.
• Manage online reputation, respond to audience interactions, and ensure timely community engagement.

Required profile

• Strong understanding of major social media platforms and digital marketing tactics.
• Experience in content creation, copywriting, and visual storytelling.
• Ability to develop and execute content calendars and multi‑platform campaigns.
• Excellent communication skills and attention to brand consistency.
• Analytical mindset with the ability to interpret engagement data.

Required skills

• Proficiency with design tools such as Canva and Adobe Creative Suite.
• Experience using social media analytics and performance tracking tools.