Social Media Manager

About the role

Binance, a global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users, is looking for a Social Media Manager. The role covers management and operations across global social channels, with a focus on video-first platforms such as TikTok and Instagram, and includes coordinating with agencies and partners.

Key responsibilities

• Create, schedule and publish content on X, TikTok, Instagram, Facebook and LinkedIn in line with the content strategy.
• Grow video channels through daily page management, optimization, engagement, trend spotting, moderation and community initiatives.
• Build and scale AI-assisted content workflows (video, visuals, copy, localization) and share learnings with the team.
• Support leadership profiles through channel strategy, content development and page management.
• Stay ahead of social trends and develop culturally relevant ideas that turn trends into brand impact.
• Coordinate with agencies and external partners so deliverables meet timelines, quality standards and brand objectives.
• Support integrated marketing campaigns, product launches and community activations, and give recommendations on global events, KOL engagements and new launches.
• Align content schedules and messaging with cross-functional stakeholders and monitor social sentiment, escalating risks and supporting crisis communication plans.
• Track, analyze and report on social media and community performance weekly and monthly, and contribute to team processes, training and playbooks.

Required profile

• Fluent English to coordinate with overseas partners; additional languages are an advantage.
• 6+ years of digital marketing experience in social media, content or brand marketing roles.
• Demonstrated ability to grow social media accounts and run campaigns.
• Good understanding of the crypto market and familiarity with Binance's product suite.
• Experience supporting marketing campaigns and working with agencies, partners or creators is a plus.

Required skills

• Hands-on experience using AI tools to produce static visuals, GIFs, memes and short-form video.
• Strong knowledge of content creation and social channels, with X, Instagram and TikTok as a top priority.
• Comfortable with analytics and reporting tools, with attention to detail and ability to handle multiple tasks in a fast-paced environment.

What we offer

• Competitive salary and company benefits.
• Remote-first, work-from-home arrangement (may vary by role and team).
• A flat, user-centric global organization with opportunities for career growth and continuous learning.