Social Media Marketing Assistant

About the role

Watsons Singapore is looking for an energetic, curious and hands-on teammate to bring beauty, health and wellbeing stories to life across its social channels. The role combines creative content work with community management, coordination and administration.

Key responsibilities

• Bring fresh ideas inspired by social trends, beauty, wellbeing and everyday customer moments, and help ideate, film and edit short-form videos and social posts.
• Write captions and support content publishing across Instagram, Facebook and XiaoHongShu.
• Join shoots, store activations and events to capture the action.
• Connect with creators and KOLs, helping coordinate collaborations, content and follow-ups.
• Respond to customer messages and comments, escalating enquiries when needed.
• Adapt, publish and engage with XiaoHongShu content in Simplified Chinese.
• Support giveaways, launches and events, including winner coordination, prizes and logistics.
• Keep content calendars, campaign trackers and assets organised, and assist with campaign reporting.

Required profile

• Around one year of relevant experience in social media, content creation or digital marketing.
• Good written and spoken English, with Chinese proficiency to adapt and publish Simplified Chinese content for XiaoHongShu.
• Familiarity with Instagram, TikTok, Facebook and XiaoHongShu.
• Diploma or degree in Marketing, Communications or a related field preferred; personal projects, school work, internships and freelance content are welcome.
• Rostered weekend and public holiday customer-message coverage, plus support for shoots and events.

Required skills

• CapCut, Canva, Photoshop, Illustrator and Premiere Pro
• Content creation and social media management

To apply, submit your CV and three examples of content you've created, or a link to your portfolio or social account, with a brief note on your contribution to each piece. Bonus: share one content idea you'd like to bring to Watsons.