Social Media Marketing Manager

About the role

ECOM MARKETING PTE. LTD. is looking for a Social Media Marketing Manager to administer its social media accounts. The role covers creating original text and video content, managing posts and responding to followers, while keeping the company image cohesive and aligned with marketing goals. It is a full-time position.

Key responsibilities

• Research current benchmark trends and audience preferences
• Design and implement a social media strategy aligned with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with marketing, sales and customer service teams to ensure brand consistency
• Respond to follower queries promptly and monitor customer reviews
• Oversee account design such as Facebook timeline cover, profile pictures and blog layout
• Suggest and implement new features such as promotions and competitions to build brand awareness
• Stay up to date with social media technologies, design tools and applications

Required profile

• Proven work experience as a social media manager
• Hands-on experience in content management
• Excellent copywriting skills and ability to create creative text, images and video
• Knowledge of online marketing channels and familiarity with web design
• Analytical and multitasking skills