Social Media Marketing Specialist

About the role

Paradise Group is seeking a creative Social Media Marketing Specialist to strengthen its digital presence across multiple dining brands. You will craft engaging content, manage paid campaigns, and collaborate with influencers to drive brand awareness and customer interaction.

Key responsibilities

• Develop and execute social media strategies for Instagram, Facebook, TikTok, XiaoHong Shu and emerging platforms.
• Create, schedule, and publish original content, including photos, videos, and graphics.
• Manage paid social advertising using Meta Ads Manager and TikTok Ads, optimizing performance and ROI.
• Leverage AI tools for copywriting, image generation, and video editing to accelerate content production.
• Monitor trends, analyze metrics, and produce regular performance reports.
• Coordinate influencer collaborations, community management activities, and social media activations.

Required profile

• Diploma or degree in Marketing, Communications, Digital Marketing or a related field.
• 2‑4 years of hands‑on experience in social media or digital marketing, preferably within F&B, hospitality or consumer brands.
• Strong copywriting ability with a passion for food, restaurants and current social media trends.
• Basic photography, videography and video editing knowledge.

Required skills

• Instagram, Facebook, TikTok, XiaoHong Shu
• Meta Ads Manager, TikTok Ads
• AI content‑creation tools
• Canva, CapCut, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro
• Influencer marketing, community management

What we offer

• Stable growth within a company of over 3,000 employees.
• Clear career development pathway with mentorship.
• Local and overseas dining discounts and employee benefits from corporate partners.