Social Media Specialist

About the role

Binance, a global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users, is looking for a Social Media Specialist. The role supports the day-to-day management of Binance's social media accounts, with a key focus on X, covering content planning, creation, scheduling, publishing and community engagement in line with the established content strategy.

Key responsibilities

• Create engaging, timely and culturally relevant content for X, adapting ideas and formats to platform-specific audiences and brand priorities
• Use AI tools as a core part of the content workflow to produce visuals, GIFs, memes and short-form videos that meet brand standards
• Research emerging social media trends, conversations and cultural moments and turn them into timely content
• Monitor social conversations, audience engagement and community sentiment, flagging issues and reputational risks to senior team members
• Support weekly and monthly performance reporting, track key metrics and recommend improvements to content format, messaging, timing and creative approach
• Coordinate content assets, approvals, publishing timelines and deliverables with external agencies and partners
• Follow social media playbooks and reporting frameworks, and experiment with new AI tools and workflows to improve quality and efficiency

Required profile

• Fluent English; additional languages are an advantage
• 3+ years of experience in social media, content marketing, digital marketing, brand marketing or a related field
• Demonstrated ability to grow social media accounts and run successful campaigns
• Good understanding of the crypto market and interest in industry trends and community sentiment

Required skills

• Hands-on experience with AI-powered content creation tools for static visuals, GIFs, memes and short-form videos
• Strong knowledge of social media content creation and platform best practices, with X as a top priority
• Comfortable using social media analytics and reporting tools, with attention to detail and multitasking in a fast-paced environment

What we offer

• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary by role and team)
• Flat structure, autonomy and opportunities for career growth and continuous learning