Sr. Performance Marketing Manager, Amazon Leo

About the role

Amazon Leo is an initiative to increase global broadband access through a constellation of satellites in low Earth orbit, bringing fast, affordable broadband to unserved and underserved communities. The Amazon Leo Consumer team is looking for a Senior Performance Marketing Manager to own digital marketing channels in the Asia-Pacific and Japan (APJ) region. The role covers end-to-end strategy and execution to acquire subscribers through search, display and social channels, and includes MarTech product enablement, planning, buying, forecasting, campaign execution and measurement.

Key responsibilities

• Design and execute the end-to-end subscriber acquisition strategy, helping define paid channel mix, efficiency benchmarks and operating models
• Define segmentation strategies to reach customers with the highest conversion propensity, considering regional business dynamics
• Establish launch readiness, campaign strategy and execution for key digital channels including Search, Display and Social
• Lead forecasting and reporting for the performance marketing team, including business reviews and investment planning
• Partner with Product and Engineering teams to define performance marketing technology requirements and influence the product roadmap
• Track and report performance marketing KPIs (clicks, conversions, cost) in weekly and monthly business reviews
• Stay current with industry and Amazon best practices to define an innovation roadmap

Required profile

• 6+ years of professional, non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Creative and analytical, customer focused, with a track record of driving growth and early business adoption
• Self-starter comfortable with ambiguity in a fast-paced environment

Required skills

• Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Preferred: SQL or other analytical tools for data analysis
• Preferred: customer segmentation, profiling and targeting