Strategic Content & Event Marketer

About the role

This role combines brand marketing, content creation and event promotion. You will build marketing strategies that strengthen the company's brand positioning and public awareness, create engaging content across social media, and promote upcoming events to attract visitors, participants and customers.

Key responsibilities

• Develop and execute marketing strategies to strengthen brand positioning, market presence and public awareness.
• Plan and manage content on social media platforms such as Instagram, TikTok and Facebook, and generate creative content ideas and campaigns.
• Create promotional strategies for upcoming events, including videos, behind-the-scenes coverage, highlights and campaign materials.
• Identify new marketing opportunities and social media trends to expand the audience.
• Manage end-to-end content production, including photography, videography, video editing, copywriting and publishing.
• Monitor campaign performance, analyse results and improve promotional strategies.
• Work with internal teams to keep brand messaging consistent and event promotion effective.

Required profile

• Proven experience in digital marketing, content marketing, social media management or event marketing.
• Strong understanding of brand positioning, content strategy and audience engagement.
• Creative thinker able to develop fresh, engaging marketing ideas.
• Able to plan and run campaigns independently from concept to completion; event promotion experience is an advantage.
• Good communication, organisational and project management skills; proactive, independent and results-driven.

Required skills

• Social media content creation, photography, videography and video editing.
• Good understanding of social media platforms, digital trends and marketing strategies.