TikTok Performance Marketing Manager

About the role

Fuku is looking for an experienced, hands-on TikTok Performance Marketing Manager who specialises in selling physical consumer products through TikTok Shop. The role is about generating profitable sales through TikTok advertising, especially GMV Max campaigns, and turning ad spend into revenue. You will work closely with the in-house video production, influencer, affiliate and e-commerce teams to grow the company's skincare products in Singapore and Malaysia.

Key responsibilities

• Set up, launch, monitor and optimise TikTok Shop GMV Max campaigns, including LIVE GMV Max campaigns, with daily monitoring of spend, GMV, ROI and cost per order
• Manage campaigns across Singapore and Malaysia, adjusting to local consumer behaviour and pricing
• Take responsibility for online sales and advertising profitability targets, calculate product-level break-even ROAS and recommend promotions and bundles
• Work with the video production team to develop high-converting ads, write creative briefs and test video openings, offers and messaging
• Collaborate with influencer and affiliate teams to find creator content suitable for paid advertising
• Run structured tests of new products, ads and offers, then scale successful campaigns
• Produce weekly reports on performance by product, campaign and creative, compare results against targets and coordinate with the e-commerce team on reconciled sales

Required profile

• Minimum 3 years of hands-on performance marketing experience, including substantial direct management of TikTok advertising campaigns
• Demonstrable experience managing TikTok Shop GMV Max campaigns and advertising physical consumer products
• Experience scaling daily advertising budgets while maintaining acceptable returns
• Preferred: skincare, cosmetics or FMCG experience, and TikTok Shop advertising in Singapore and Malaysia

Required skills

• Strong understanding of ROAS, ROI, CPA, CAC, GMV and advertising contribution margin
• Proficiency with Excel or Google Sheets for advertising performance analysis
• Understanding of TikTok video ads, UGC and direct-response creatives