Vice President, Strategic Communications & Content

About the role

HSBC Life in Singapore, a life insurance business within a global international bank serving clients across the Asia-Pacific region, is seeking a Vice President, Strategic Communications & Content. The role shapes and delivers internal and external communications aligned with the brand and business priorities, building reputation through media relations, earned media, thought leadership and executive profiling, while also supporting issues and crisis communications.

Key responsibilities

• Media relations and reputation management: build relationships with journalists, manage enquiries, interviews and briefings, and monitor daily media coverage and the competitive landscape.
• Develop press releases, media statements, briefing materials, key messages and Q&As, keeping content accurate, timely and aligned with approved messaging.
• Position the company and its senior leaders, especially the CEO, as credible voices in the insurance industry through bylined articles, opinion pieces, speeches, presentations and industry forums.
• Maintain crisis communication plans and response materials, prepare holding statements and stakeholder communications, and advise senior stakeholders during emerging issues.
• Develop an awards strategy, lead submissions and coordinate with stakeholders to gather supporting evidence.
• Review client-facing communications for tone of voice and brand consistency, guide editorial work and maintain intranet content.
• Support financial reporting, annual report communications and other group-wide communications.

Required profile

• Minimum of 10 years' experience in marketing communications and content roles within the life and health insurance industry.
• Proven experience in internal and executive communications, marketing content development, client communication review, award submissions and pitches.
• Strong presentation and visual communication skills, and excellent project and stakeholder management skills in a fast-paced environment.

Required skills

• Exceptional writing, editing and storytelling skills, with a strong understanding of life and health insurance products, customers and industry trends.
• Proficiency in PowerPoint and other content-design tools.