VP Sales APAC

About the role

A global technology company serving semiconductors, aerospace and industrial automation is recruiting a VP Sales APAC to lead its sales operations across the Asia-Pacific region, including Singapore, China, Japan, Korea and Australia. The role reports directly to the Head of BU based in Europe and manages a team of eight regional sales leaders. It is based in Singapore with travel across APAC.

Key responsibilities

• Lead and mentor a team of eight direct reports, set objectives and KPIs (revenue, margin, client satisfaction) and oversee recruitment, performance management and talent development.
• Define and implement the APAC sales strategy with global leadership, develop plans to penetrate high-value accounts and analyse market trends.
• Build relationships with strategic clients, channel partners and distributors, acquire new business and represent the company at industry events.
• Manage the APAC sales P&L, forecast revenue and margins and work with finance, marketing and product teams.
• Monitor the competitive landscape and emerging markets in APAC.

Required profile

• Bachelor's degree in Engineering, Business, Marketing or a related field.
• 15+ years of B2B sales experience in electronics, semiconductor, defense or related sectors.
• Proven track record managing regional sales teams across APAC and achieving aggressive targets.
• Strong familiarity with APAC markets, especially Singapore, China, Japan, Korea and Australia, and ability to navigate cross-cultural dynamics.

Required skills

• Sales leadership and people management, with coaching and mentoring.
• Strategic mindset and commercial acumen.
• Experience managing complex B2B sales cycles and long-term account relationships.