Web & Social Media Manager

About the role

The Web & Social Media Manager will partner with the Senior Brand Manager to shape and execute a cohesive digital strategy that elevates SPH Media’s brand across social platforms and the corporate website. The role focuses on creating engaging content, driving audience growth, and optimizing user experience.

Key responsibilities

• Develop and implement social media strategies aligned with brand and marketing objectives.
• Manage daily posting, scheduling, and community interaction on Facebook, LinkedIn, Instagram, YouTube, and other channels.
• Create, curate, and oversee high‑quality visual and written content tailored to each platform.
• Monitor trends, competitor activity, and audience conversations to refine engagement tactics.
• Track, analyze, and report on KPIs such as reach, engagement, growth, and conversions.
• Maintain and update website content, visuals, and functionality using CMS tools (e.g., WordPress, Webflow).
• Draft website copy that aligns with brand messaging and supports SEO initiatives.
• Conduct regular SEO audits, manage metadata, keywords, and internal linking.
• Analyze web traffic and user behavior with Google Analytics and collaborate with design and development teams to improve UX/UI.
• Support the creation of landing pages for campaigns, product launches, and lead‑generation efforts.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• 3‑5 years of experience in social media management and web content administration.
• Strong understanding of social media algorithms, content strategy, and audience engagement.
• Excellent written and verbal communication skills in English and a second language.
• Proven ability to manage multiple projects in a matrixed environment.

Required skills

• Social media management tools (e.g., Hootsuite, Sprout Social).
• Content Management Systems – WordPress, Webflow.
• Basic HTML/CSS.
• SEO tools and techniques.
• Google Analytics.
• Graphic design tools – Canva, Adobe Creative Suite.
• Video editing and motion graphics (optional).
• Paid social advertising platforms (optional).