Content Marketing Manager – Asia Pacific (excluding China)

About the role

The Content Marketing Manager will design and execute a regional content strategy that builds DHL Express’s brand authority, drives demand generation and supports commercial growth across the Asia Pacific (excluding China) market.

Key responsibilities

• Develop and own the APeC content strategy, annual and quarterly roadmaps, and editorial calendars aligned with marketing and commercial goals.
• Create thought‑leadership assets such as white papers, trend reports, executive POVs, case studies, podcasts and webinars to position DHL as a voice in international trade and e‑commerce.
• Design and optimise SEO, GEO and AEO driven content clusters to increase organic traffic, search visibility and lead acquisition.
• Collaborate with brand, growth and performance marketing teams to produce content that fuels lead generation, MQL creation, ABM initiatives and customer nurturing.
• Leverage AI tools to accelerate content creation, localisation and automation while establishing standards for AI‑assisted output.
• Measure content performance – traffic, engagement, rankings, lead conversion and pipeline attribution – and continuously refine the approach.

Required profile

• 12+ years of experience in content, digital or growth marketing, preferably in B2B environments.
• Proven ability to develop and execute content strategies that generate engagement, leads and revenue.
• Strong track record of managing multilingual content across multiple Asia‑Pacific markets.
• Excellent written and editorial skills in English.

Required skills

• SEO, AEO and GEO optimisation.
• Marketing automation and content‑driven lead generation.
• AI‑powered content creation and localisation tools.
• Website content architecture and optimisation.

What we offer

• Career development with a global market leader.
• Comprehensive learning and development programmes.
• Inclusive workplace culture.
• Competitive benefits and wellness initiatives.