Digital Marketing Strategist (Paid Media & Client Management)

About the role

Cintra is seeking a Digital Marketing Strategist to lead paid‑media campaigns while serving as the primary day‑to‑day contact for assigned clients. This hybrid position blends hands‑on campaign execution with client relationship management, ensuring measurable results and seamless coordination across internal and external teams.

Key responsibilities

• Plan, build, launch and manage paid campaigns on Meta, Google, TikTok, Xiaohongshu and other platforms.
• Set up campaign structures, audiences, bidding strategies, budgets and technical back‑end requirements.
• Write and coordinate ad copy and assemble static, video and carousel creatives.
• Monitor performance, optimise bids, budgets, audiences, placements and creatives, and conduct A/B testing.
• Manage budget pacing to stay within agreed monthly limits.
• Serve as the main point of contact for clients, building trusted relationships.
• Coordinate deliverables across internal teams, freelancers and external partners.

Required profile

• Diploma or degree in Marketing, Business, Communications or a related field.
• Relevant experience in performance marketing, digital advertising or client account management.
• Hands‑on experience managing campaigns on Meta Ads and Google Ads.
• Familiarity with campaign tracking, analytics and reporting tools.
• Strong written, verbal and presentation skills, with confidence in client conversations.
• Ability to manage multiple accounts, deadlines and priorities independently.
• Organised, detail‑oriented and proactive in identifying potential issues.
• Accountable for both campaign performance and client satisfaction.

Required skills

• Meta Ads platform
• Google Ads platform
• TikTok Ads platform
• Xiaohongshu Ads platform
• Campaign tracking tools
• Analytics tools
• Reporting tools