Head of Marketing – Healthcare & Personal Care

About the role

Our esteemed client in the Health & Wellness industry is seeking a Head of Marketing to join their dynamic team. The role is based in central Singapore and reports to senior leadership.

Key responsibilities

• Develop and execute integrated marketing strategies to increase brand awareness and customer acquisition.
• Drive product sales across retail, e‑commerce, corporate partnerships, and new distribution channels.
• Manage digital store fronts and online marketplaces to maximise growth and performance.
• Plan and execute marketing campaigns, influencer collaborations, product launches, and content initiatives.
• Analyse market trends, customer insights, campaign performance, and sales data to improve commercial results.
• Manage marketing budgets, KPIs, and revenue performance.
• Collaborate with internal stakeholders and external partners to ensure consistent brand positioning.
• Support future business expansion initiatives and identify new market opportunities.

Required profile

• At least 8 years of experience in brand or product marketing within the consumer products industry.
• Proven track record of growing consumer product brands through retail and e‑commerce channels.
• Hands‑on experience managing online marketplaces or e‑commerce platforms.
• Strong commercial mindset with experience managing marketing budgets, sales performance, and business KPIs.
• Experience leading integrated marketing campaigns and working with agencies, influencers, or business partners.