Product Marketing Specialist

About the role

Are you a creative and data‑driven marketing professional looking to make an impact in the Financial Services industry? Our client is looking for a Marketing Specialist to support the development and execution of marketing strategies that build awareness, engagement, and trust across its financial services offerings.

Key responsibilities

• Develop and execute end‑to‑end marketing campaigns and communications to drive customer awareness, engagement, and business growth.
• Collaborate closely with internal and external partners to deliver impactful campaigns.
• Identify new marketing opportunities and develop creative strategies to support user acquisition and key business objectives.
• Create high‑quality marketing content and materials that strengthen customer trust and loyalty.
• Monitor campaign performance, ROI, and marketing metrics, using data and insights to optimise campaigns and strategies.
• Coordinate and manage communications and campaigns across multiple stakeholders, ensuring smooth and effective execution.

Required profile

• Diploma or Degree in Business, Marketing, or a related discipline.
• 2–3 years of marketing experience, preferably within the Banking, Financial Services, or Fintech industry.
• Good understanding of the Singapore marketing and media landscape.