Senior Marketing Executive – Retail

About the role

UNIQLO is seeking a Senior Marketing Executive to lead retail‑focused marketing initiatives, drive brand engagement and enhance customer experiences across its flagship and large‑format stores.

Key responsibilities

• Drive brand engagement and customer experience through strategic marketing initiatives and activations such as UTme!, RE.UNIQLO Studio, festive campaigns and experiential retail concepts.
• Develop and execute integrated marketing campaigns and retail activations that increase footfall, customer engagement and business performance.
• Lead planning and execution of new store openings, reopenings and expansion projects, including launch campaigns, stakeholder management and opening activations.
• Manage brand interest and launches of UT collections, overseeing campaign planning, partnerships, event activations and in‑store experiences.
• Build and nurture strategic relationships with shopping malls, landlords and external brands to identify collaboration opportunities and drive store visitation.
• Identify and develop partnership opportunities that strengthen brand relevance and create meaningful customer experiences.
• Manage campaign and project budgets with accuracy, ensuring effective resource allocation and ROI.
• Coordinate external agencies, vendors, partners and stakeholders to deliver projects on time and meet agreed KPIs.
• Collaborate across cross‑functional teams including Store Operations, Visual Merchandising, Store Development, Sustainability and others to achieve shared business goals.
• Work closely with Global Headquarters and Senior Management to align local initiatives with brand objectives and execute regional and global projects.
• Monitor campaign performance and customer insights to continuously optimise marketing effectiveness and retail engagement.

Required profile

• Strong analytical mindset with ability to translate data and insights into actionable recommendations.
• Creative flair with a keen eye for design, aesthetics, customer experience and brand storytelling.
• Highly meticulous and detail‑oriented.
• Excellent project management and stakeholder coordination skills.
• Ability to influence and collaborate effectively across cross‑functional teams.
• Proactive attitude with a passion for driving business results.

Required skills