SEO and GEO Lead – Digital Agency

About the role

Our client is an established digital agency in Singapore seeking an SEO and GEO Lead to drive organic search performance and strategic digital visibility for clients across multiple sectors.

Key responsibilities

• Drive organic search performance and strategic digital visibility solutions for clients across multiple industry sectors.
• Lead total organic search and AI discovery strategies across performance, technical optimization, and content channels.
• Conduct technical audits, site architecture reviews, schema implementation, and Core Web Vitals optimization.
• Execute prompt research, citation gap analysis, and brand presence evaluation across generative AI discovery engines.
• Mentor and develop a team of search specialists while managing quality control standards across all campaign deliverables.
• Collaborate on business development efforts through website audits, proposal development, and strategic pitch presentations.

Required profile

• Proven track record leading search strategy, technical SEO, and team development initiatives.
• Hands‑on exposure to Generative Engine Optimisation (GEO) and AI search preferred, but not required.
• Candidates looking to step up into a management role are welcome.
• Expertise in web analytics tools including Google Analytics 4, Search Console, and specialized search crawling software.
• Strong understanding of search intent, topical authority, structured data, and content mapping.
• Excellent stakeholder communication skills with the ability to translate technical findings into strategic insights.

Required skills

• Google Analytics 4
• Google Search Console
• Search crawling software
• Core Web Vitals optimization
• Schema implementation
• Technical SEO audits