Assistant Manager, Marketing Communications

About the role

Fairmont Singapore and Swissôtel The Stamford are looking for an Assistant Marketing Communications Manager, a leadership position as second-in-charge to the Director of Marketing Communications. The role develops and leads communications strategies for assigned revenue streams and lifestyle-led portfolios, with a strong focus on campaign management, public relations, media relations, content development, influencer engagement, media planning, partnerships, F&B storytelling, spa and lifestyle campaigns, and support for broader hotel, brand and corporate initiatives.

Key responsibilities

• Communications and media planning: formulate media calendars, PR angles, media materials, influencer briefs and media plans; review press releases, pitches, social copy and campaign assets for brand alignment; lead award submissions and nominations
• Lifestyle and portfolio management: lead or support F&B, spa, wellness, partnerships, IP collaborations and festive campaigns; host media, bloggers, content creators and influencers; coordinate media familiarisation stays, tastings, chef interviews and partner activations; support restaurant and bar positioning
• Campaign and event management: conceptualise and run integrated campaigns with agencies and partners, promote hotel-led events, prepare briefs and timelines, coordinate cross-channel launches and monitor campaign performance
• Market research and analysis: conduct research on consumers, competitors and trends, analyse PR, media monitoring, social and stakeholder feedback
• Partner, agency and vendor engagement: manage day-to-day agency coordination, negotiate value-added partner arrangements and host partners
• Budgeting and administration: manage campaign and business unit budgets, monitor quotations and supplier costs, support annual budget planning and work with the Coordinator on agreements, purchase requests, invoices and accruals

Required profile

• Degree or diploma in Hospitality, Tourism, Marketing, Communications, Public Relations or a related discipline
• 3 to 6 years of marketing communications or public relations experience, preferably in hospitality, travel, lifestyle, luxury, F&B or agency environments
• Experience leading and managing teams
• Excellent spoken and written English; fluency in a second language preferred

Required skills

• AI-enabled marketer proficient in tools such as Claude and ChatGPT, and in content creation, presentation and project management tools
• Marketing communications (branding, PR, events, advertising), hospitality trends and media/KOL connections locally and regionally
• Writing, editing, media pitching and content planning
• Stakeholder management, briefing agencies, designers, photographers and vendors
• Analytical skills with media monitoring, influencer analysis and campaign performance data