Head of CRM

About the role

As Head of CRM you will own the lifecycle vision, performance and strategy across three brands and 16 markets, driving sustainable growth through best‑in‑class customer engagement for food delivery and quick commerce.

Key responsibilities

• Design and lead the CRM communication playbook covering onboarding, activation, engagement, retention and reactivation.
• Own end‑to‑end CRM execution at scale, delivering accurate lifecycle, fintech and subscription communications.
• Generate actionable insights from dashboards and guide the analytics team in robust reporting.
• Identify, design and deploy AI solutions and intelligent agents to optimise CRM workflows.
• Build and govern automation‑first CRM systems, shifting markets from ad‑hoc campaigns to scalable, always‑on programmes.

Required profile

• 10+ years of experience in CRM, e‑commerce or growth marketing.
• Strong analytical skills with ability to translate data into action.
• Proven experience working cross‑functionally with senior stakeholders.
• High ownership mindset and comfort operating in ambiguous environments.

Required skills

• Braze platform expertise.
• Design and implementation of AI‑driven workflow automation.