SVP, Product Commercialisation Manager - Digital Channel, Institutional Banking

About the role

DBS Institutional Banking Group (IBG) serves corporate customers with commercial banking products such as cash management, current accounts, trade finance and working capital finance. Its Digital Channels team sets and runs the digital strategy (Web, Mobile, Host-to-Host, API) for corporate customers regionally. As Product Commercialisation Manager, you will accelerate the adoption, use and profitability of the DBS IDEAL digital platform in Singapore, sitting at the intersection of product, business, data and customer experience.

Key responsibilities

• Support the formulation and implementation of business strategy and the rollout of strategic programmes.
• Ensure timely planning and management of regular business reviews, budgets and strategy offsites.
• Manage the unit scorecard process end-to-end and ensure timely business reporting.
• Design customer activation and engagement strategies across the customer lifecycle, from onboarding to retention.
• Develop data-led insights to identify business opportunities and shape commercial strategies.
• Monitor the performance of digital channels, track gaps, and advise on performance indicators and targets.
• Identify growth opportunities to increase revenue and profitability.
• Drive continuous user discovery to prioritise user needs in backlogs and roadmaps, and support iterative delivery.

Required profile

• University degree or equivalent, preferably with a business management, marketing or product background.
• At least 12 years of experience.
• Proven experience driving product adoption, customer engagement and digital growth at scale.
• Experience leading cross-functional transformation or strategic growth initiatives.

Required skills

• Strong commercial acumen, with experience managing business performance, revenue growth and profitability.
• Analytical skills, including interpreting complex data and building commercial dashboards and KPIs.
• Stakeholder management and experience driving marketing and customer communication.
• Familiarity with customer analytics, AI-driven insights and digital engagement strategies.