Partner Sales Manager, Distributors - APAC

About the role

ServiceNow is looking for a commercially driven Partner Sales Manager to lead distributor and partner growth across Asia Pacific. The role focuses on building strategic distributor relationships, driving partner-led revenue and pipeline, and expanding market coverage through the ServiceNow ecosystem.

Key responsibilities

• Own and grow strategic distributor relationships across APAC.
• Develop and execute joint business plans, sales strategies and go-to-market initiatives with distributors.
• Drive partner-led pipeline, bookings, revenue and new customer acquisition.
• Recruit, onboard, enable and develop distributors and reseller partners across priority APAC markets.
• Build strong relationships with distributor leadership, sales teams and key ecosystem stakeholders.
• Work with ServiceNow and internal sales teams on account planning, pipeline development and partner initiatives.
• Drive partner enablement, sales campaigns, demand generation and channel programs.
• Monitor distributor performance, forecasts, pipeline and revenue against agreed targets.
• Identify market expansion opportunities and improve partner coverage and productivity.
• Conduct regular business reviews with key distributors and set clear growth plans.

Required profile

• 7+ years of experience in channel sales, distribution, alliances or partner management within the technology sector.
• Proven track record of delivering revenue through distributors and indirect sales channels.
• Strong understanding of the APAC partner ecosystem and the enterprise technology market.
• Experience with ServiceNow or a similar enterprise SaaS/platform provider preferred.
• Ability to operate across multiple APAC markets and cultures, with willingness to travel regionally.

Required skills

• Strong commercial, negotiation and relationship management skills.
• Executive communication skills.