Assistant Creative Manager - Social Media Team Lead

About the role

The company is looking for a creative and strategic leader to head its MS News Social Media Team in Singapore. The role drives social media strategy, audience growth, engagement and monetisation across platforms, while leading and coaching the team, overseeing content quality and creative direction, and contributing hands-on to content production when needed.

Key responsibilities

• Lead and manage the Social Media Team, ensuring smooth operations, high productivity and consistent quality output.
• Run quality control and coach, train and guide team members in ideation, execution and performance tracking.
• Shape and execute the social media strategy to grow audience reach, engagement and monetisation opportunities.
• Experiment with new formats and approaches to improve brand presence and revenue potential.
• Lead creative direction for organic and client campaigns on TikTok, Instagram, Facebook and YouTube.
• Take part in content production (filming, scripting, editing) when piloting new segments or setting creative standards.
• Keep up with social trends and news so content stays timely and relevant.
• Share insights and data-driven recommendations to refine strategy and optimise performance.
• Work closely with the CEO and Group Creative Leads to align on strategy and key initiatives.

Required profile

• At least 5 years of relevant experience with a strong portfolio.
• Experience developing and executing social media strategies that drive audience growth, engagement and commercial results.
• Strong creative eye with experience in content ideation, scripting, filming, editing and creative direction.
• Leadership and communication skills, able to coach teams and give clear creative direction and feedback.
• Comfortable working hands-on and managing several projects in a fast-paced environment.
• Data-driven mindset, able to turn performance insights into actionable content strategies.

Required skills

• Photography and videography from pre to post-production.
• Adobe Creative Cloud: Premiere Pro, Lightroom and Photoshop.
• Strong understanding of social media platforms and current trends and content formats.