Assistant / Deputy Director, Marketing & Communications

About the role

NYP is looking for an Assistant / Deputy Director to lead its Communications and Outreach Department. The role provides strategic leadership for the institution's communications and marketing efforts, strengthening its brand, reputation and visibility internally and externally. It covers corporate communications, media relations, content, brand and marketing communications, with strategic counsel to senior management and leadership of teams and key portfolios.

Key responsibilities

• Shape and drive NYP's communications strategy and strengthen its brand positioning across audiences and platforms
• Provide strategic counsel to senior management on communications, brand and reputation matters
• Lead corporate and external communications, including media relations, reputation management and crisis communications
• Lead media strategies, pitching and engagements, and communications for major institutional announcements
• Set direction for content and storytelling across platforms, and guide marketing communications campaigns
• Use research and data to evaluate communications effectiveness and monitor audience behaviour and the media landscape
• Build relationships with government agencies, industry partners and media, and work with schools and departments to align communications with institutional priorities
• Lead and develop communications teams, coach and mentor staff, and oversee agencies, vendors, budgets and resources

Required profile

• Qualifications in Communications, Journalism, Public Relations, Marketing or a related discipline
• Significant experience in strategic, corporate, media, brand, content or marketing communications, in a leadership capacity
• Experience leading teams, complex initiatives and diverse stakeholder relationships, and advising senior management
• Advantageous: experience in education, the public sector or a complex stakeholder environment

Required skills

• Excellent written and spoken English; proficiency in a mother tongue is advantageous
• Media relations and networking, and proven project management skills
• Analytical and data-driven, with experience assessing content performance and audience behaviour
• Ability to guide teams, influence stakeholders and uphold communication standards and policies